Affiliate Marketing Strategy | Mediavine Summer of Live

[MUSIC PLAYING] JENNY GUY: Hello. Welcome. It is Wednesday, August 7th. It is the final month ofthe 2019 Summer of Live. And even thoughit is hot and dry most places aroundthe world right now, we are making it rainhere at Mediavine and continuing ourfocus on monetization. Welcome and thankyou for joining us. I am Jenny Guy. I am the marketingmanager for Mediavine. And I have two amazingguests that I’m going to talk moreabout here in a second. But what we’re focusingon today has the potential to be a really highlylucrative revenue stream for content creators. But it also has the potentialfor being complicated and challenging to get going.We are talking aboutaffiliate marketing. What did you think ofwhen you heard the term? Did you have excitement,dread, bewilderment? Well, luckily, my twoincredible guests, when they hearaffiliate marketing, they also hear cha-ching,because they know how to earn. They are experts from differentsides of this equation. So first, I have Mediavinepublisher Amanda Williams. She has one of thetop travel blogs on the internet, aDangerous Business, which she started in 2010. In 2018, a Dangerous Businesswas awarded a silver award for Best Travel Blog in the2017-2018 Lowell Thomas Travel Journalism Competition,which is hosted annually by the Society of AmericanTravel Writers, SATW for the acronym. So not only is the contenton her site phenomenal, a Dangerous Business helpsdrive more than $35,000 in sales to its affiliatepartners every month. Amanda is also killing it withad revenue and relationships with brands and tourism boards.Hello, Amanda. Welcome to the Summer of Love. AMANDA WILLIAMS: Hi. Thanks, Jenny. JENNY GUY: Yay. We’re so glad you’re here. So she’s on the blogger sideof the equation, clearly. And I also have Jeannine Crooks. She is the partneracquisition and development manager at Awin, aglobal affiliate network. She is especially experiencedin affiliate marketing and internetmarketing and creating successful partnershipsand developing effective, profitablewebsites that generate immediateinvolvement and results. She’s a frequentconference speaker everywhere from AffiliateSummit to TBEX and the Military Influencers Conference. She’s also a travelwriter herself. And her work has appeared inmost of the major newspapers across the US and Canada. Thank you forjoining us, Jeannine.JEANNINE CROOKS: Well,thank you for inviting me. Glad to be here. JENNY GUY: I’m so excitedto have you both here. So I know that thereare a lot of questions out there aboutaffiliate marketing. So please make sure topost in the comments. And I will make surethat we ask the questions to my wonderful guests. But let’s start with the moregeneral question, ladies. So you’re bothextremely well-traveled, both literally and figuratively,with your education and your careers. So how did youget this expertise that you both possessin affiliate marketing? How did you become experts? What about affiliatemarketing made you decide it was worth your while? And let’s start with Amanda.AMANDA WILLIAMS: OK. So I was trying to think of whenI actually started implementing affiliates on my site. And I think it was fairly early,like within the first year I started adding Amazonlinks to my site, but I had no ideawhat I was doing. I mean, this wasback in like 2011. So like nobody wasreally talking about SEO, certainly nobody in thetravel blogging industry was really talking aboutaffiliate marketing. So it was kind of just like hitor miss for the first couple years. And I got seriousabout it, I want to say probably about 2015.That’s the year that Iwent full time with my blog as my only career. So I knew thatdiversifying my income was going to be really,really important. And it has been, becausein this industry, things change all the time. So having as many income streamsas possible is really ideal. So I knew thataffiliate marketing was going to be a goodone, because it’s something that there aren’t asmany barriers to entry as some other forms ofmonetizing a website. So I knew that I couldget started right away and I knew that Ihad already built up a large enough audience towhere I felt like they would trust me to recommend things. And that’s really justkind of where I started. And again, I knewit was going to be worth it as a passiveincome stream, because I was alreadyrecommending stuff to my readers.And so I figured, well, if I’malready recommending things, why don’t I addsome affiliate links and try and actuallymake some money from those recommendationsthat I’m already like authentically making? So yeah. JENNY GUY: It seemsto be something that really goes hand-in-handwith being a travel blogger. That’s what peopleare coming there for is to get your experience,the benefit of your experience, for you to make thoserecommendations for them. And so it’s a natural fitfor all bloggers, affiliate marketing, but it seems to be anespecially great fit for people in the travel space for sure. AMANDA WILLIAMS: Yeah. And I think as Googlealgorithms have changed and things like that andmore bloggers are getting more of their traffic fromSEO, so from searches, so if you have people that aresearching for places to stay and tours to take andthat sort of thing, it is a reallynatural fit to work in some affiliates forthings that you’re probably already writing about.JENNY GUY: Love it. Great answer. OK, Jeanine, samequestion to you. Why affiliate marketing andhow did you become an expert? JEANNINE CROOKS: Well, while Iwas travel writing, especially when I was first starting, Iwas also working a regular job. And I was always the marketingperson at whatever company I was at. And I actually went toa company and inherited managing an affiliate program. And so I learned an awful lotabout it fast and loved it. I mean, I just loved allthe possibilities on there.And that love hascontinued to grow. I’ve been in affiliatemarketing now for over 20 years. I’ve been an affiliate. I’ve been a merchant. I’ve been a vendor. This is my second timewith an affiliate network. And I can’t imagine doinganything else in my life. I just literallylove it that much. And I think thebiggest reason why is because I’veseen so many times when affiliate marketing haschanged someone’s life, when all of a sudden, they are makingtheir mortgage payment with it or I mean I actually saw someonego from homeless to homeowner, because of affiliate marketing.I mean, that was a guywho was really determined, but he did it. And just knowing thatanyone can do that and hopefully I can helpthem be part of that. Just makes it very fulfillingfor me to be part of it. So that’s one ofthe biggest reasons why I love affiliate marketing. JENNY GUY: We love that answer. I mean, it’s a lot of why we dowhat we do here at Mediavine. It’s so incredibly amazingto hear the stories of people who are having their liveschanged by creating the content that they create. It’s so exciting. So are you of the opinion–you said a little bit– but you believe anyone can do this? Is that right, Jeannine? JEANNINE CROOKS: Oh, yes.I mean, if you’rewriting on a blog– and the thing is too isyou don’t have to have huge numbers to be successful. You need to havemore engaged readers. That’s the part. So I mean, I’ve seenblogs that don’t seem to have a largeaudience do incredibly well. And it’s because they’vedeveloped a sense of trust with their readers,so that if they say, hey, this is a great widget. You need to have this. And the people go outand buy the widget. They get the commission. But it’s because theyreally believe it and the readersknow, I can count on this person to recommendsomething that’s good. And so that’s powerful. I’d rather have a blog that has5,000 engaged readers or even 2,000 engaged readers ratherthan somebody who’s 100,000 eh. The 100,000 eh are notgoing to buy stuff. And that’s kind of the keyfor affiliate marketing. You do need to getthem to buy things. But if it’s stuff thatyou recommend and you know that it’s goingto improve their lives, whether their hobbybecomes easier or whatever, then it’s good.Then, you’re helping them. So you’re helping them and,hopefully, affiliate marketing is helping you. JENNY GUY: Love that. There’s actually alyric for Broadway song that’s “I would ratherbe nine people’s favorite thing than 100people’s ninth favorite thing.” So that sounds a lotlike what you just said. JEANNINE CROOKS: I love that. JENNY GUY: Yeah. I love it too. And I also think thatit’s very encouraging to hear that affiliatemarketing is mimicking what the sponsored postsand influencer marketing is and that brands are reallystarting to take notice of that engagement as well. And that’s something thatconverts for the brands and has great value for them,as opposed to just numbers. So it’s exciting to hearthat there’s another revenue stream that reallyfocuses on cultivating those intimate relationshipswith your readers. I think that’s great. JEANNINE CROOKS: Yeah. JENNY GUY: So betweencreating content, social media platforms, relationships withbrands, conferences, video, speaking, et cetera, we knowthat influencers are constantly pulled in a milliondifferent directions and you could makea full time job out of learning the algorithmshifts for Facebook, which is one tiny piece ofthe huge influencer pie.So why do you encourageaffiliate marketing as a place for influencersto really invest their time? What do you love about affiliatemarketing for influencers? And Jeannine, you kindof went into this. But specifically,why do you think it’s such a strong choice forinfluencers to learn about it? And we’ll startwith you, Jeannine. JEANNINE CROOKS: OK. Well, one of the thingsis affiliate marketing doesn’t have totake a lot of time. It’s a little bit morethan set and forget it. Matt and I were just jokingabout that a minute ago. But what I encouragethem to do is when you’re gettingto the end of a post that you just wrote orsomething like that, take five minutes to figureout what the right affiliate links are to put into that post. And then, publish. And it really doesn’t have totake a lot longer than that. There are a lot of tools. I can speak most about Awin. That’s who I work for. But we have a bookmarklet. We have a Chromeextension that will let you pull the deeplink for whatever product it is you’re looking at soyou can just copy and paste.It’s no morecomplicated than that. But by doing that, youhave the opportunity now to make money on a postthat you just wrote. And even if it’sa sponsored post, you can go back to poststhat you did six months, a year or longer than that. You’ve probablygot some posts that are doing great that are old. You got paid forthe sponsorship. But now, you canactually swap out those links for affiliate linksand start making money from it again. So it’s those kindsof things that I think are just wonderfulopportunities for influencers.Their content is already there. It’s already amazing. Now, this is one moreway to earn from what it is that you’ve already created. How nice is that? JENNY GUY: It is. Amanda, why as aninfluencer did you– I know that you talked aboutdiversifying revenue streams? But it soundslike– is affiliate marketing a huge pieceof the pie for you? AMANDA WILLIAMS: Yeah. It is. I’d say it’s probably40% of my income. JENNY GUY: That’s amazing. AMANDA WILLIAMS: Soyeah, it’s a big chunk. And I think why I wouldrecommend it, I kind of already touched on it, but I meanthere’s no barrier to entry. In most cases, you don’t needto have any like minimum numbers or anything like that. You can kind ofjust get started. And you have control. I mean, it’s notlike someone else is throwing links on to yourwebsite or anything like that. You’re deciding whatyou’re recommending and what links you’readding and where. But I think it’s greatfor someone like me, I travel a lot.So affiliate marketing,along with ad revenue, is one of those things thatkind of, once you set it up, it’s there. And so I’m able to make moneyeven when I’m not at work. So I can be traveling and stillearning money and that’s great. But I think another thingthat often kind of gets like a little bit overlookedis that I think affiliate sales and knowing what kindof sales you’re making can actually be greatproof of actual influence. A lot of times, when we talkabout influencer marketing, we talk about, oh,but how do you measure ROI and all of these things? For me, I can say, well,here are some of the brands that I am an affiliate for.And here’s how much insales I make every month. And so I can find out whatmy readers are actually buying, what kind of poststhey’re actually reading and then making purchases from. So it helps me grow myincome, but then also helps me decide whichbrands are going to be a good fit for my audience. And so it’s just kind oflike win-win for both sides.But I think also in this everchanging world of influencers and bloggers, justbeing able to say like, hey, myaudience actually buys X, Y, Z is proofthat you actually have some influence over them. JENNY GUY: And I love that asa pitching strategy, to go in and– is that stuffyou’re including in your media kit, Amanda? AMANDA WILLIAMS: Yeah. Yeah. I have a line inthere saying like this is the amount of affiliatesales I make a month. I find that more andmore brands are– it’s starting to clickthat like, oh, hey, we could work withpeople as affiliates on top of like sponsoredposts and things like that.So I hope that that’skind of the direction that the industryis going to go. JENNY GUY: That wasalways the ultimate goal. Before I came to Mediavine, Istarted the influencer program for a brand in Chicago. And it was a Europeanbrand that was US brand. And it was always the goalto have someone write a post, fall in love with theproduct, and then become that long-term relationship,where they were wanting to write and thenencouraging them to stay, kind of become almost a memberof the family as an affiliate. That’s always the goal I think. And I think that they nicelydovetail and are a great way to take that one-offpost and extend it into a long-term relationship.I love that. AMANDA WILLIAMS: Definitely. And I’m much more likely toconsider working with a brand, if that’s an option. Like we’re not just talkingabout a one-off sponsored post, but we’re also talkingabout a good affiliate program that’s longer term. And so I think it’simportant on the blogger side to think long term,to think, OK, well, it might be nice tomake x amount of dollars to publish this sponsored post.But what can I do withthis content a year from now, when likethe sponsored post money is long gone? Then, what happensto that content? So yeah. JENNY GUY: And the beautifulthing about blogger content anyway is that it’s evergreen. It’s existing out there. And affiliate marketingand ads are a way to continue earningon those posts long after you’ve donethe work of writing them. So we’re just havinga big old love fest for affiliate marketing. I love it. So yeah, I figured thatyou guys would probably not be against that tact. So there are amillion different ways to engage inaffiliate marketing. Amanda, you mentionedyou started out with just Amazon links, butthen there’s ShareASale. There’s Awin. There’s a million differentplatforms, programs out there. And then, there’s also buildingthat individual relationship with the brand who is managingtheir own affiliate platform.So what are your favorites? I know Jeannine might have alittle bit of a slant here. But how can our audiencestart using these platforms? How do you vet a platform? Could you come upwith some red flags that if someone is contemplatingentering an affiliate relationship with aplatform or a program they should look out for? Jeannine, we’ll start with you. JEANNINE CROOKS: OK. I think there’s some thingsthat you can definitely look at. Yes. I do have my favorites. They’re Awin and ShareASale. JENNY GUY: Fantastic. JEANNINE CROOKS: There area lot of other good networks that are out there as well.But I think that it’s important. One of the thingsthat you can do is take a look at who themerchants are that each network is working with. Are those namesthat you recognize? Or does it seemlike it’s Joe’s Bar and Grill and Insurance Leads? Might be a littleskeptical about that. JENNY GUY: Move on. JEANNINE CROOKS: But likefor us, some of our names are like Etsy, HP, StubHub. If those kind ofcustomers have chosen to work with thisparticular network, there’s got to be somethinggood about that network, because they can choose anybody.And they chose them. So I mean, it’sthose kinds of things that I always tryand take a look at. There’s enoughblogger communities that are online whereyou can just go on there and say, hey, wholiked this one? Have you workedwith them before? Are they good? And I mean, it’s up to usas networks to make sure that we do maintain ourreputation with bloggers, by supporting them,by helping them by providing the tools thatare there that they need.And so I mean,that’s actually one of my personalresponsibilities for Awin. I love doing it, becauseI feel that that’s very important to do. But it’s those kindsof things that you want to take a look at. Look for name brands Ithink is the big one. You’re going to be ableto get a sense probably from their website too. Is their website likeone page and looks like it got thrown together? Are there typos on it? Those sorts of things. Does it look like thecompany’s got a good size? Has a reputation forpaying their publishers like they’re supposed to? Because there’s some,where, all of a sudden, they’ll just disappear. So have they been in businessfor a while is also something. I mean, there’ssome new good ones. They tend to be smaller. But if you’re firststarting out and you want to make surethat you’re going to be securing your income, kindof work with the better known networks, I would say, andthe better known merchants, the merchants who’ve hada program for a while, or else are so big that– like Etsy juststarted their program I think three years ago.So it’s not thatit’s a program that’s been around for 10 or 12years, but most people have heard of Etsy. Go figure. So they’ve got like 300million products on there. So it’s things like thatI think to look for. JENNY GUY: Fantastic. JEANNINE CROOKS: If it’ssomebody you would buy from. JENNY GUY: Yeah, definitely. I mean, I’m surethat of their website is causing you tofeel trust, then that’s something thatyour clients, your readers will also feel.Amanda, same question to you. What type of affiliateplatforms are you associated with, beyondjust starting with Amazon? And then what typesof things do you look for specificallybefore you engage with someone in that way? AMANDA WILLIAMS: Yeah. So I mean, I think that,obviously, platforms and programs are goingto vary depending on your niche and your audience. So for travelbloggers, we’re going to be using affiliates alittle bit differently than say a beauty bloggeror a food blogger. But I would say I’m onall of the big platforms, so ShareASale, CJ,Awin, all of those. Amazon, we already talked about. And then, I’m insome direct programs for some travel-specificaffiliates, so like hotel affiliatesand travel insurance and that sort of thing.But just likeJeannine was saying, I think when you’rekind of deciding which programs to join,I always tell people, start with programs for brandsyou’re already recommending, companies thatyou’re already using, and finding out wherethey have their programs. Trust, again, isalways a huge thing. If it’s not somethingI would buy, I’m not going to recommendit to my readers.I get emails prettymuch every day inviting me to joinlike a new affiliate program for a product or brandI’ve never heard of before. So yeah. It can be tough whenyou’re first starting out to figure out where to start. So I usually say, startwith those handful of products and companies thatyou already know, you love, and that you could recommendwithout any trouble. And then, find outwhere they are. A lot of brands thoughare on multiple platforms or they might be on one ofthese affiliate platforms and then also have theirown direct program. So in those cases,then it comes down to the nitty gritty detailsof what are the commission rates like and howare they paying you and all theseother things that you might want to think about.But I think the good thingabout joining programs through these larger platformsis that everything’s kind of aggregated in one spot. It’s usually a littlebit easier to know you’re going to get paid every month. And it’s just, Ithink, a safer place to start, because there are somany programs to choose from, if you’re usinglike a ShareASale or something like that. So yeah. JEANNINE CROOKS: I thinkyou just brought up a couple of really goodpoints, because I’ve seen a lot of publisherswho just say, oh, I’m going to join their in-house program.And that’s fine. God bless. But one of the thingsto keep in mind is that every programhas a payout threshold. And so for us on Awin,that threshold is $20. And so any combinationof commissions that you receive from all ofyour merchants, that hits $20, triggers a check. If you’re just onan in-house program, their threshold is $20 or$50 or, in some cases, $100. You have to sell $100through their program before you get anything. And so I’ve had a lot of folks,especially when they’re just getting startedand commissions are a little bit slower to arrive,because they haven’t kind of filled up that particularpipeline of links on their site, itmight be easier to perhaps workwith a network where you’ve got a lot more chancesto hit that threshold. JENNY GUY: Yeah, absolutely. And so it sounds likeyou’re advocating for casting a wide net, interms of the products that you– so you’re saying that,in terms of coming on one of thesenetworks, you have the options for manydifferent products with many different brandsand you can kind of scatter your links out morebroadly and have a better chance at converting.JEANNINE CROOKS: Oh, absolutely. Well, ShareASalehas 4,000 merchants. So I mean, if yougo on there, you’re going to find somebodyselling just about everything you could ever think of. And so by doing that,they’re threshold’s a little bit higher thanours, but nevertheless, it’s attainable. And they’ll help you. You can see. What you said wasso true, Amanda, about being able to justkind of log into your account and being able to see whatmerchants are performing. If you set up yourlinks the right way, we recommend deep links,we recommend adding things like click refs inthere, you can actually know that you made thissale from this mention of this product on this pageon this date, which perhaps was right after you dida social media promotion or something like that. And so if you startstudying those analytics, you really canoptimize your results.So part of that is areyou a numbers nerd? Do you get into that or not? Some people do. But I mean, justeven seeing that, I tell a lot of people they canjust spend 15 minutes a day on affiliate marketingand really start getting a good foundation on it. And sometimes,what that means is to go through and take a lookat some of the links and say, you know what? I’ve never sold thisparticular item. Maybe if I switch tothis version of that item or get that itemfrom this seller instead of from that seller,I might start selling it. Because different sites willconvert for different people. So like Amanda wassaying, getting to really know your audienceand what they respond to is kind of one of those thingsto take a look at as well.But put in the links. That’s the most important thing. JENNY GUY: So thefirst thing you said– well, you said thisa couple of times. Deep link. Say what? JEANNINE CROOKS:A deep link means that instead of just sendingsomeone to, for example, the merchant’s home page, soinstead of just sending them to,you’re sending them to LonelyPlanet/50greatthingstodoinThailand. So it’s write the exact thingthat you just said was great. So that’s a deep link. So it’s deeper into the merchantsite that you’re linking to it. But one of the things to keepin mind is that, OK, great, so you just sent me to buythis book on 50 Great Things in Thailand and,instead, I decided I wanted to buy TheWorld Of Beer book from Lonely Planet, whichby the way, is a great book.You still getcommission from that. You still earn money,just because you managed to get themto the merchant site, regardless of what they buy. They don’t have to only buywhat you sent them there for. And so one of our merchants– [INAUDIBLE] I don’t think that’s me. JENNY GUY: It sounded likevoices that I knew and loved. JEANNINE CROOKS: Yes. But I’m hearing myself again. JENNY GUY: Verycreepy, but exciting. JEANNINE CROOKS: Well, I’ll tellyou, like one of our merchants is Etsy. And I see a lot of peoplewho link to a lot of things on Etsy and I can also– Etsy gives you deepproduct information. So you can literallysee what product it was that you sold in each case. And I had one woman who waslinking to a particular dress. It was like amaternity dress for– you know how people like to getthose really pretty pictures when they’re like in theirseventh or eighth month or something? And so she, over thecourse of the next month, had like 20 sales on Etsy.And not one of themwas for the dress. She sold Margarita glasses. She sold a customizeddog collar. She sold party supplies. She sold a reallypretty dresser lamp. She never sold a singleone of the dresses, but it didn’t matter. Cause you know what? That check cleared. You know, it worked out well. JENNY GUY: So Amanda,how do you determine what your audience will buy? And it’s sounding like youdon’t even necessarily have to determine whatthe exact product is, but what product line or websitethey’re going to buy from.Do you test that? Is there a A/B testing? How did you makethose determinations? AMANDA WILLIAMS: So someof it is just testing. And some of it is just like– I’m not like a huge datanerd, but I do pay attention to my analyticsand to where people are from and that sort ofthing, which is sometimes important for someaffiliates if they have different programs fordifferent regions of the world.That’s something you haveto sometimes keep in mind. Like Amazon has programs forseveral different countries in the world and you have tokind of like pick which ones you’re going to join. But another thing Ialways recommend doing, that I don’t think enoughbloggers think to do is to actually justask your audience. I try and do a readersurvey at least once a year. And now, granted,not everybody who reads your site is goingto participate in a survey. But even if you just get likea couple hundred responses, that’s enough to kind ofextrapolate the data from.So for example, I askedgeneral things about my site and about how my readerstravel and that sort of thing. But I also asked reallyspecific questions that are just geared towardsmy affiliate strategy. So I’ll ask them thingslike, when you travel, do you purchasetravel insurance? What sites do you use tobook your hotel or search for flights? Do you read reviewson TripAdvisor before you book something? And these all kind of have to dowith how I’m using affiliates. For example, the lastsurvey I did, I asked people whether they read reviews onTripAdvisor before booking a hotel, because TripAdvisorwas an affiliate I was thinking of implementingand was just like, well, I don’t know if peopleare actually going to click over or not. But 93% of people who took mysurvey said they either always or sometimes will readTripAdvisor reviews.So that was ano-brainer then for me to go ahead and startputting TripAdvisor links into mydestination-specific posts. And now, it’s one of myhighest affiliate earners. So even just askingyour audience, you might think you know whatthey’re using to book things and you mightactually have no idea. You might think that they’reusing Amazon only once a month, but they might be usingit like 10 times a day. You don’t really know unlessyou take the time to ask. So I definitelyrecommend if you’ve never surveyed your readers abouthow they’re actually booking or buying things, do it. It’s definitely going tohelp your affiliate strategy. JENNY GUY: I love that. That is so smart.Genius. OK. So the multi-milliondollar question or the homeless tohome owner question. What converts? For Jeannine, whattype of content do you encourage yourclients to create, that they really want to sell? And then, Amanda, what worksfor you with your audience? Let’s start with you, Jeannine. JEANNINE CROOKS:Well, what I really do is encourage you to findthe words about the products that you just talked about andturn those into deep links. So put it rightinto your content. Affiliate marketing does notmean putting a display ad on the side.That’s going to be yourleast successful way. And usually, when I talkto someone who said, I tried affiliate marketingand it didn’t work, it’s because all they didwas put up banner ads. That’s not going to do it. You’re going to do much,much better from text links. I always say that any noun,especially a proper noun, can be an becomean affiliate link. And that’s really true. I mean, if you’re specificallymentioning a brand name, turn that into anaffiliate link. Find a good sourcefor that product. It’s not alwaysthe manufacturer, by the way, who may havean affiliate program. Sometimes you might need to goto an online department store. So maybe you’re going to AliExpress or Alibaba or something like that, someplace that sellsit and be able to do that.And the other thingthat I would say is don’t turn every nouninto an affiliate link. Scatter them prudently. So maybe put two or three. If it’s a really long article,maybe put five in there. But not every single word. But by doing that, it’s alsokind of a pipeline thing. That’s what I wasmentioning before. What you want to dois scatter those links throughout yourposts on your blog, so that there’s lots and lotsof opportunities for people to buy, because what youwill find is that on Monday, you sold from article1 and article number 7.And on Tuesday, youmade three sales and it was articlesnumber 5 and 14 and 27. And it’ll work that way. Because it depends on who yourreader is on any given day and what they’re ready to buy. But the biggest thingthat you’re doing is giving them theopportunity to buy. And that’s what having affiliatelinks all over the place, that are links that makes sense,that are genuine to products that you know and you loveor services that you’ve used or you have really looked into. I mean, I know it’s notpossible for you to buy every single thing that you do. It’s not possible to stayat every single room that’s recommended by TripAdvisor,who’s one of our merchants by the way. So thank you so much for that. But you can definitely reallyresearch something and then also talk about it. Ask your friends. Ask your co-workers. Ask other bloggers that youtrust to be able to do it. But text links I think willway outperform anything else. That’s what I’veseen consistently. Amanda, did youfind the same thing? AMANDA WILLIAMS: Yeah.I would definitelysay text links over images or other banners. I mean, it’s something thatyou can test, obviously, because what works forone audience might not work for the other. But I think, ingeneral, most people will say that text linksare the best performers. Were you done, Jeannine? Because I don’t want to– JEANNINE CROOKS: Yes. No. Go ahead. You go, Amanda. AMANDA WILLIAMS: Ithink another thing though that’s really,really important to talk about when we’re talkingabout affiliate marketing is actually having intentionwith the sort of content that you’re creatingfor affiliates. So yes, you can absolutelyadd affiliate links into just about everything. And I feel likemost people who are doing this regularly do anyway. I mean, any sort of destinationpost that I’m writing, I’m going to be putting someaffiliate links into it. But it’s also really important,from a strategy standpoint, to think about the buyingprocess or the booking process, if we’re talking about travel,which is what I know best. Because obviously,different people write different types of posts.And not every typeof post is going to be right for affiliate links. Sure. You can put affiliatelinks into every post. But if you’re writing apost say about the worst bus ride I’ve ever takenin my life, the sort of person who’s going tocome and read that post isn’t necessarilythe sort of person who’s looking to booka bus trip necessarily. JENNY GUY: Unlessit’s for like what? Motion sickness medicationor something like that? AMANDA WILLIAMS: So you dohave to think of reader intent. So those kind of personalnarrative type stories are great and likereaders love them. But those aren’t goingto be the ones that are going to convert the best. So you do need tothink about, what is someone who isactually looking to book something orpurchase something, what are they searching for? And then, kind of tailoryour content to that. So in travel, forexample, instead of writing “Five ReasonsWhy I love Cleveland,” I might write, “TheTop Five Places to Stay in Cleveland,”if I’m trying to do something that’sa little bit more geared towardsselling something.And in that case, you’re goingto be recommending hotels. That’s just a randomtravel example. But I think youprobably get the idea. So reader intentreally does matter when it comes to affiliates. And if you’re focusing on– especially searchtraffic that’s coming in, so when people aresearching for something, especially if it’s a whereto stay, things to do, products to buy to maybedo a certain thing, whether that’s cooking orbaking or doing some sort of DIY craft, if people are searchingfor those sorts of phrases, those are the peoplewho are actually looking to buy something,rather than just read a story about something. So I think that that’simportant to keep in mind too. JEANNINE CROOKS:One of the things that I used to do when I waswriting more, because we wrote for a lot of newspapers,and we always had to do and “If You Go” section. And so you can dothat online as well. So at the bottomof your article, even if it was the worstbus trip in your life, there was still somethingyou liked about that city, I’m going to guess, or youwouldn’t be writing about them.And so in the bottom, you canjust say, for more information, here’s a place to findgreat hotels in Pittsburgh. Here’s a place to find whatever. And just kind of listthose things out. So even if you want to do it askind of a little tiny round up at the bottom, just a paragraphwith a bullet point for this, this, this, however itis you’d like to do it and what fits your style, that’salways one place where you can also tuck in some links.And you can be surprisedwhat kind of things can happen from that. And you know what? If they click through onthe link to Pittsburgh and they decide that they wantto go to Cleveland instead, you still earn the commission. JENNY GUY: Excellent. So I’ve got a few readerquestions, two audience questions. They’re not reading. I mean, they are reading,but they’re not reading. They’re hopefullylistening to us. So Diana Hanson said,how do you naturally do text links withoutsaying, quote, get it here and linked to here? JEANNINE CROOKS:You can literally turn the word or thename into the link. So you don’t haveto say by it here.Usually, a lot of times,you know, because you’ve turned it into a link. People can hover over it. So usually, they’ll be ableto see what the name of it is. You can do somethinglike Pretty Links. So you can say backslashAdidas, backslash Under Armor, backslashLonely Planet or eBags, or whoever it might be. So that’s what you can do. You don’t have to say buyit here to actually do it. Turn the name itself or thenoun itself into the link. JENNY GUY: And that’sactually– sorry. Go, Amanda. AMANDA WILLIAMS: Iwas just going to say, but I will say thatusing action language and telling your readerswhat you want them to do with that link isactually a really good strategy for affiliate links. So not to say you shouldhave, buy it here interspersed randomly in your paragraphs. But if you’re writing, let’ssay like a roundup of products or some sort of gear, maybeat the bottom of each section, you could have a buttonor a link that says, buy it here or check pricesor something like that.I find that we often think ourreaders can read our minds. And they can’t. Sometimes they actuallyneed to be told what to do. And it could just be aseasy as get yours here. An example that I use whenI’m mentioning hotels. I don’t do a fullon hotel reviews, but if I’m doing one of thosekind of where to stay guides or even just adding a smallsection in a post about where to stay in the destination, I’llwrite like a paragraph or two about the hotel andthen I’ll put two links. I’ll put one that will say likeread reviews on TripAdvisor. And that’s where myTripAdvisor link will go. Or a book or room here. And that’ll go to whateverbooking site that I’m using. Because the two have differentcommission structures. And we don’t needto get into that. But I’m actually telling peoplewhat to do with those links. So sometimes very clear calls toaction are a good idea to use. JEANNINE CROOKS: Andif I can just trust one thing in here a little bit.It’s a little bit ofan embarrassing story, but I’m game to share it. My husband and Iwere fortunate enough to go to Prague acouple of years ago. And so we had readthis wonderful blog post about this hotel thatthis blogger just loved. So we wanted to stay there. But she didn’t have a linkin her article to that. So I went to anothersite, booked a room. And when we wentthere, I remember looking at the front of thehotel going, this isn’t it. And it turned out we wereat a place a block away. I didn’t speak Czech. So to me, the namelooked the same. And it wasn’t. And so every day onour way to Old Prague, we got to walk past the hotelthat we wanted to stay at, which was really frustrating.So really putting inthose kinds of links is a service to your reader. If you’re telling them thatsomething is wonderful, make it easy for them to buy. Don’t just say, andhere’s the whole internet. Good luck finding it, becausethat’s what happened to us. If she had putthat link in there, I would’ve stayed whereshe said was wonderful. I mean, we still a good hotel,but it wasn’t the same one.And she would’veprobably made about $60 in commissions fromour hotel room. So it would’ve served us andit also would’ve served her. So don’t be afraid to putthose links in that you’re doing something that’s nota service to your readers. I absolutely see it as a wayto improve their experience in reading your post. If they want toduplicate what you did, they want to stay where you’reat, make it easy for them. Don’t make them crazy. JENNY GUY: They wantto have your outfit. They want to haveyour makeup look. They want to bake your cake. They want to makeyour chair, whatever it is, they want to refinishyour bar door, whatever the thing is, they want to re– I mean, there’s areason that it’s– as you said, I mean, thatit’s sharing your influence.They’re reading yourpost for a reason. They want to use your expertise. And so rather thanfeeling that hesitation to be sales-y ordisingenuous or whatever is causing you to hesitatefrom sharing those things, I think it’s just another partof you sharing your expertise and enabling you to continuecreating the content that your readers are consuming. So vanish those thoughts. Wash those nasty thoughtsout of your head. That’s no problem. And then, what I wasalso going to say is that there is areason calls to action are such a hottopic in marketing and why people talk abouthaving strong calls to action, then phrasing of yourcalls to actions, and formatting yourcalls to action.It’s because peopleneed calls to action. So that’s something thatpeople need to be told. So I think that sharingthat too is not something you should feel hesitant to do. And then, finally,what we were talking about in terms of linkingon the proper nouns and linking on morethan just action words, not feeling like you have tocreate a special place to do that, but linking on the words.That’s actually somethingthat we preach really strongly in our SEO strategy, as well. When you’re doing interlinkingwith your own posts, rather than saying, if youwant to read more about my trip to Bangkok, please clickhere, you can just say, I took a trip to Bangkokin 2014 and just having people click on that link. It’s much better foryour SEO and something we highly encourage. So again, all of thesestrategies go together. And we’re always preachingthings that are not only going to help youmonetize your content, but also help your readersto have a better experience. We had someone– W. Miskara Miki askedabout Etsy and signing up to be an affiliate for Etsy. We posted that linkin the comments. So we’re already set on that. I have amazing colleagues. They’re already allover it and we love it. I wanted to ask this too. I’ve heard from manyaffiliate marketing experts that email is reallywhere they converge.Is that something thatyou guys find to be true? How is email playing a rolein your affiliate marketing strategy? We’ll start with Amanda there. AMANDA WILLIAMS: Yeah. So I think this is anotherone where it totally depends on your niche andit depends on your audience and who’s on that list. It also dependson the affiliates, because there are someaffiliates, famously Amazon, that do not allow you to useaffiliate links in emails. So this is the timewhere we’re going to say, read your program terms.JENNY GUY: Absolutely. AMANDA WILLIAMS: No matterwhat affiliate program you are joining, make sureto read the terms to know where you can use the links. Most programs now arefine with you using links on social media. And it’ll be in the programterms if for some reason you’re not allowed to. And email is anotherone of those places where some affiliates might saynot allowed to do that here. Some email providers, likeMailchimp and stuff like that. They have somethings in their terms where you’re not really supposedto send out emails that are just full of affiliate links. Yeah. So you just have to likekind of pay attention to what you can and can’t do. But if you’redoing it correctly, email can be agreat way to do it. I know a lot of peoplein the travel niche will actually justuse their email list to drive traffic toposts on their blogs that have affiliate links.So that’s a way to kind ofwork around the no affiliate links in newsletters rulethat some affiliates and email providers have. So that would be likeif you’ve written a post about like this greatrecipe you just made and you want to tell people howto find the ingredients, instead of listing everythingin an email you send out, you’re just sending outthe email with the link to the blog post. And you’re sendingthem there and then they’re buying throughyour links that way. So I think that’s probablythe safest way to do it.But if you do haveproducts where you can just send links and emails,I mean, your email list is kind of gold. I mean, just ask anyinternet marketer and they’ll tell youthat your email list is– these people have given youtheir email address, which is like a veryprivate part of them. And so if you’resending them things that they’reinterested in, they’re much more likely tobuy through an email than through justsomething they’re going to find on Google. So yeah, if you can do it right,definitely a good strategy. JENNY GUY: Jeannine,same question to you. What role does email play? JEANNINE CROOKS: No.I mean, there are peoplethat are very good at it. And that’s kind ofone of those things too, where you reallywant to test a lot. You want to see what doesyour audience react to. So if you’ve got links scatteredthroughout your content, that’s fine. I know some people,including travel writers, who at the bottom of eachone of their emails will just say, new things I loveand then talk about a product and just do kind of a oneor two sentence review. And so people are kind oflike, this is kind of fun. Let me check it out. And I’ve seen a lotof success doing that. There are some peoplethat just absolutely sell an incredible amount on email.But they’ve workedhard to make sure that their email list,that whatever topic it is that they’reshowing and offering, is tailored to theiremail list, that that’s going to be something thatpeople really want to buy. So it may take a littlebit of experimentation, but I mean you really don’thave anything to lose on it. You’re sending the email anyway. So toss in a link or two. Maybe try the things I lovestrategy or whatever it is. It’s not going to hurt you. It shouldn’t affect yourdelivery rates or anything like that. If you’re being complianton everything else, an affiliate link’s not going tostop you from getting through. Although I do agreewith Amanda, you don’t want to soundlike 100 links. That doesn’t go over well. Google doesn’t like it,neither do the email providers. But some strategically placedlinks can be very successful. JENNY GUY: So you mentionedsomething very important, Amanda, that we always preachin any kind of relationship, which is read your contracts,read your terms and conditions, make sure that you knoweverything that’s going on.So I would say, just based on myprior experience, that probably the two most important thingsto really paying attention to would be your commissionrate, your payment scale, or your payment terms. And then, also, cookielength, I think, would also be a highly importantthing to pay attention to. What about you guys? Do you use lawyers? Do you have a standard agreementthat you like to look at? Talk to me about all that. And then, as we alwayslove to negotiate and preach negotiationand everything, can you negotiate these things? JEANNINE CROOKS: Do youwant me to start first? JENNY GUY: Go for it. JEANNINE CROOKS: OK. So with us, one of thethings that I really love about working with Awinis that we really do spell out all the terms and conditions. And those are allshown to a blogger, shown to an influencer, beforethey actually join the program.It’s part of the applicationprocess that’s shown to them one last time before theysay, yes, I want to apply. And that information isalways available to them. And the other thingthat you can do is you can always reach outto the merchant, the affiliate manager, to whoever it isthat’s managing the program and ask them questions. I’m not sure. Can I do this? Yes or no and be able toreach out and do that. So I think that that’s veryimportant to do as well. And I love that youbrought up cookie length. Thank you for askingthat question. One of the challenges that canoccur in working with Amazon is Amazon has a 24-hour cookie. It is one day. Period. Most merchants with theirown programs or on a network, usually are muchlonger than that. Three days is a rarity. Seven days is even a rarity. Most of them are 30 days. And so for me, for example,Lonely Planet on Amazon is a one-day cookieand a 4% commission.Lonely Planet on Awinis a 30-day cookie and a 15% commission. So if you want to useAmazon, that’s fine. God bless. I get that a lot ofpeople will shop there. I hate Amazon. I never buy there. But that’s my choice. They’re making me choke. AMANDA WILLIAMS: They know. JENNY GUY: They’re probably[INAUDIBLE] on Amazon. JEANNINE CROOKS: I mean, thatis kind of one of the things to know. I mean, I’ve talked to a lotof publishers who were like, oh, it’s so easy to doAmazon, because you just have that nice little windowand the link just pops up and you could justgrab it and copy it.Yeah, but if you’vealso got that open, Amazon knows everythingyou’re doing. I mean, they know everyemail that you sent. They know every websitethat you visited. You’ve given them permissionto keep track of all that. And they do. They have so many data pointson you, it’s wicked scary. Because I’ve been onwebinars on the other side where people aretalking about how you can use all thisvast amount of data that Amazon has on everybodyto really target your audience. So it’s really scary. That’s kind of oneof the things to do. But yeah, do, by all means,take a look at cookie length. Take a look at commissions. If it’s an impulse product,Amazon may be right. I was talking to someonelast night, a travel blogger, and she said thatwhen it’s sunglasses, she’s going to send him toAmazon instead of Sunglass Hut, because they’re used tojust clicking on Amazon and buy one now. Good. That works for her. She’s tested thatout and she knows. And I think that that’san important thing too, is to test out andsee how your audience responds to each merchant.Like Amanda was sayingbefore, do your testing and see what itis that they like. But it never hurtsto kind of offer them more than one choice as well. You know if you want to dothat, some publishers will do that where they’vegot, buy it on Amazon, buy it on the LonelyPlanet website. And let the person kind of pick. Because if youthink about it too, the individual merchantshas spent a lot of time and a lot of money to makesure that their site converts. Because otherwise,they don’t eat. So it’s one of the things. Their whole livelihooddepends on that. Amazon presents every productvirtually the same way. And so that’s kind ofsomething to keep in mind, because Amazon’s like, great. You don’t want to buythis, you can buy that. I mean, they’reall over the place. So just take a look atall those kinds of things and see where you think peopleare going to convert more. JENNY GUY: Amanda,how about you? AMANDA WILLIAMS: Yeah. Just ditto. No. The things that I lookat what I am looking at like a new affiliateprogram would be, yes, commission rate, cookie length.If there are any otherstrange terms in there, like there are someaffiliates that allow you to buy throughyour own affiliate links. So they’re very few and farbetween, but they do exist. So that’s a good thing toknow if that’s in your program terms, that you canmake some of that money back if you’re going to spendit through an affiliate. And you mentionedwhether you can negotiate any of these things. I would say, if you’rejust joining a program and, obviously,if you’re joining through one of theselarger platforms, it’s not something you cannegotiate out of the gate. However, if you’ve beenan affiliate for a while and you’ve been asuccessful affiliate, you can absolutelynegotiate things, like higher commission rates. So I’ve done this with acouple of my bigger affiliates who, again, these are brandsthat they kind of have realized that working long-termwith bloggers and offering really goodaffiliate deals as opposed to just sponsoredposts or free trips or whatever is a betterlong-term strategy.So in some cases, these brandshave been like, hey, you’ve sold a decent amount for us. How about you maybeadd in some more links and we’ll bump you upa couple percentage points in commissions? So that’s certainlysomething you can do, especially if you canprove that you’re actually selling something. Yeah, so morecommission is always something that’snegotiable after you’ve had some experience andyou have a good track record as a good affiliate.JEANNINE CROOKS: Absolutely. And there’s also thingslike custom coupon codes that can really help youtry and sell more things. Sometimes you can just startoff that whole relationship with something likea sponsored post or a sponsoredsocial media campaign or something like that. You can reach out to them andsay, look at all this stuff that I’ve sold for you. Would you consider? And make your pitch. The smarter merchantsare going to read that. And they’re going to take a lookat what you’ve done for them. And if you’ve beengood for him, oh yeah, they’re going to talk to you. JENNY GUY: Yeah, definitely.And I think that the reallyunique thing about affiliate marketing and thewhole influencer space is that when you talk aboutthe power of the influencer and the power ofblog posts, in terms of marketing, most of thetime, it’s for brand awareness. Most people preach thatthis is for brand awareness, not for direct sales. And let’s be honest. Brands want sales. That’s what they want. That’s what the name of thegame is for everyone out there is they want to convert. And when you can actuallyprove that you’re converting and makingthem money directly, as opposed to just, I gotyou this mini website, which is great, and a lot ofbrands are looking for that and that’s a greatstrength of influencers.But this is the one revenuestream where you can say– I mean, I don’t knowif it’s the one– but it’s a revenue streamwhere you can actually, say this is dollars and cents. I made this with my content. Period. So I think thatit’s huge I think it’s such a great thing andanother wonderful, wonderful revenue stream for influencers. Kat Damass just said,well done, ladies. Sharing some excellent info. Thank you, Kat, for watching. We appreciate it. So how do you decide whichposts need affiliate links? Is it a spray and pray? We’ll just toss themout there like seeds and see which ones take root. I mean, you’ve talked someabout strategically knowing. We often encourage peopleto optimize a season ahead.So looking in theiranalytics, seeing which posts are performingwell in every Easter, every Thanksgiving,and then going ahead and adding those links? Is that a proactiveway to do it? Amanda, how do you do that? AMANDA WILLIAMS: Yes. I think if you’re startingout with affiliate marketing– so let’s say your blog hasbeen around a little while. You have content. And now, you’re tryingto figure out where the heck do I add affiliates. I always tell peoplego into your analytics and start with likeyour top 10 to 20 posts and see which of those would bea good fit for affiliate links. Like I said before,not every single post needs to have affiliate links. You can certainly go thespray and pray route.But let’s face it,we don’t have time to add links to everysingle piece of content, especially if– I mean, I know somebloggers out there who have been bloggingas long as I have. And if you’ve got 8 to 10 yearsworth of content on your blog and you’re just nowtrying to add affiliates, it’s going to be very,very time consuming to add to every single post. So I would start withprobably the top 10 to 20. Go through those. Audit those. See if there are any naturalfits for affiliate links. And then, from there,maybe think seasonally. And then, goingforward is when I would say, start thinking morestrategically about the type of content you’re writing. So maybe everyseason you come up with a post that’s kindof like affiliate driven. Or when you’re writing whatevernew content you’re putting out, maybe you’re doing somethinglike Jeannine suggested with adding a section atthe bottom of your posts that could have some helpfulaffiliate links in it, if the post content itselfmaybe doesn’t lend itself to affiliates.So that’s where I would start. JENNY GUY: Fantastic. Same question to you, Jeannine. JEANNINE CROOKS:Let me see, Amanda. To copy you, ditto. That was really goodsolid information there. One of the thingstoo that you can see is if you’ve got existinglinks on your site that aren’tmonetized, try and see where people areleaving your site and going to in your analytics. And if they’re going fromyour site to some other place, because you had alink in there anyway, because you had lovedthe product before and you put that link in, nowturn it into a monetized link. There’s actuallysome technologies, on certain networks,that will automatically monetize the link for you.We have a WordPress plugin,for example, that’ll do that. So in that case, that canmake it easier for you. But see what it is. Whether it’s our networkor a different network, what are peopleclicking out from to go to and see if you can turnthat into an affiliate link. Because obviously,you have inspired them to go find out moreinformation about that product. Let your cookie go alongand hopefully collect a sales commission on it. JENNY GUY: Absolutely. If they’re going tobe leaving your site, make some money on it. Why not? OK, ladies, I can’tbelieve we only have four minutes leftof our time together, which is such a bummer. You’ve been sharing suchincredible information. I could talk toyou guys all day. But I want to kind of givea final question to be. If people are wantingmore information on affiliatemarketing, if they want to learn, if they wantto become gurus, experts, where would yourecommend that they go? And I’m sure some of theplatforms offer education.But if there arespecific e-books courses, YouTube channels, podcasts,be thinking of those please. And then, also, if they wantto find you, where could they find you? So that is what I’m goingto send you guys away with. But think for a moment. I’m going to tellyou about next week. So today is Wednesday. We have another Summerof Live next Thursday, which is I believe the 15th. So we’re halfwaythrough August already. Next Thursday, we aretalking about SEO. And we are talking with oneof our Mediavine co-founders and the co-host of the”Theory of Content” podcast, which isall focused on SEO. And we are, in addition,talking to a Mediavine publisher who focuses on SEO, who isMorgan McBride of Charleston Crafted.We’re going to havethe both of them here. We all know thatSEO is something that everyonetalks about and ask for more information aboutpretty much constantly, nonstop, every singleconference, every time we’re talking about it. SEO, SEO, SEO. So we’re talking aboutit next week I’m really excited to have them here. And final thoughts frommy two amazing guests. Jeannine, let’sgo with you first. JEANNINE CROOKS: OK.Well, there’s a lot ofconferences that you go to. So if you enjoygoing to conferences, you can usually find–almost every conference now is having at leastsomething that’s talking about monetization. And often, that’saffiliate marketing. So I always do kind ofstrongly recommend that. There’s one conferencecalled Affiliate Summit, which happens twice a year. In January, it’susually in Vegas. And usually in Octoberin New York City.So it actually startsin a couple of days. But there’s 5,000people there talking about affiliate marketing. And it’s appropriate foreverybody from a newbie to– I mean, I learn new stuff. And I’ve been doingthis for 20 years. Because to me, that’s part ofthe fun of affiliate marketing is you can say, oh,that’s so last week. And it’s true. A lot can change. But so that’s what I do. There’s a lot of greatgroups, like on Facebook and stuff like that. A lot of the networks havetheir own Facebook groups. I know the chair of sales does.We do at Awin. And I’m sure thatsome of the other guys do as well, where you cango in and ask questions. But there’s a lotof places like that. So do try some different groups. People are always happy tokind of share their best information with each other. So do you want the contactme information now? JENNY GUY: Yeah, please. Go ahead. JEANNINE CROOKS: So anybodywants to contact me, my email is just [email protected] So if you’ve seenmy name on here, just put a dot in the middleand an at the end. I am on Facebook. I am on LinkedIn. I am on Twitter,all with my name. Reach me anyway. I get pinged all the time, alldifferent ways, and I love it. So please feel free to justreach out and ask me questions, send me an email. I will do my best tohelp you and answer any questions that you’ve got. JENNY GUY: And where canwe catch you speaking? Any upcomingspeaking engagements? JEANNINE CROOKS:Well, I’m going to be speaking at a Affiliate Summit.I’m going to be speaking– yeah. It’s going to be fun. I will be attending Fin Con. I will be speaking at Card Con,which is about credit cards. And I’m speaking at theMilitary Influencers Conference. I’m speaking atthe TBEX Conference in Billings, Montana, so theTravel Bloggers Exchange. And then, I’m speakingat the SATW Conference in El Paso in October. JENNY GUY: So no. You’re not speaking anywhere? JEANNINE CROOKS: No, no. I’m just sit at home and knit. JENNY GUY: I mean,knitting is good, as long as you’reposting about it and posting affiliatelinks for yarn. JEANNINE CROOKS: Exactly. JENNY GUY: All right. Thank you, Jeannine. And same questionto you, Amanda. AMANDA WILLIAMS: So affiliatemarketing resources, there are some podcasts outthere that are really good.Everyone’s probably heard ofPat Flynn’s Smart Passive Income is a great website,podcast resource center, if you just want to learn aboutaffiliate marketing in general. There’s also somecourses out there. I know there’s one called MakingSense of Affiliate Marketing that’s really popular. I have a course that’sjust for travel bloggers to kind of get startedwith affiliate marketing. So it is very beginner based,but it’s just on Teachable that I made acouple of years ago. And yeah. I think Jeanninecovered everything else. So if you want tofind me online, my travel blog is calleda Dangerous Business. That’s And then, you can find me onsocial media at dangerousbiz, with a z, on all the networks,so Facebook, Twitter, Instagram, everywhere. JENNY GUY: Fantastic. We’re posting upall those links. So those are going to be inthe comments on Facebook. You guys have been wonderful. And I certainly consideryou even more expert than I did when we started,which is a difficult feat.Thank you so muchfor joining me. Everyone else, thank youfor being here with us for another week. Next week, we’re talking SEO. We are so excited tocontinue our Summer of Live. If you’ve got ideas forcontent in the future, post them in comments. Comment on our Facebook. Come at us on Twitter,YouTube, wherever you want.Just let us know. We want to provideyou with the content that you’re interested inseeing and that’s going to help you grow your business. Everyone, have a wonderful day. Thank you to my guests. AMANDA WILLIAMS:Thank you, Jenny.

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