Pat Flynn // Affiliate Marketing Through Niche Markets // Building Your Audience By Adding Value

if you were starting a newsite today from scratch, what the hell is you focus ondoing for the first 90 periods? So then I would spendprobably the first 30 daytimes, the first month justdeep in purchaser investigate. So selecting a niche thatI might have an interest in that interest in aniche is really important. I’ve tried starting businessesin spaces where I literally have no connection to it. It most like an incomeplay, and frankly, all of those have burned out. Some sort of seed from me isreally important because that stops me moving, especiallywhen times are tough or it’s just not working out.Whenever we start something, it’s really fun and there’s that honeymoon season, buteventually, and this is everybody, they stumbled a wall. So it’s that interest andexcitement to figure it out that does you over thatwall and remains you going. And in those first 30 daytimes, I would select a niche marketplace and I woulddo a depth dive into who’s in that space previously. What is serving that audience? What is missing? Find out sort of thepositioning that I could come in with. Perhaps it might relate tospecifically a concoction that can help serve that audienceand how to become essentially the, the, the, the, the. Go to resourcefor that produce. If I was going to startwith affiliate marketing, how can I supply somuch value establishing beings how to use this commodity? And then in addition tothat, how might I do this for free and meaning.Like, let’s make, for example, a keyword search tool. You know, there’s a lotof keyword research tools out there that you can bean affiliate for software. I would probably start withsoftware, in fact, because the higher fees, you are well aware, affiliate sell, especiallyin the world of Amazon recently has come trounced. Um, so I would start witha software product that I could master and getto know and roughly become sort of a representativeof that companionship. And then oftentimes they haverecurring fees too. So you can start tostack every single month. You know, there’srecurring commissions that, uh, that come in. But I would go in thereand create demo videos. I would, I would indicate it off.I would show peoplehow easy it is to use. I might even target aspecific niche, like a niche in a niche. So not just inventors, but entrepreneur financiers who are authors, for example. And I might find a softwarethat authors specifically use like Scrivener or something. And in fact, there’s aguy, his name’s Joe, who formed a website announced. Learn Scrivener orThe Scrivener Master. I can’t, I can’tremember exactly.But his whole business startedas an affiliate for that commodity, and he’s becomeknown as an expert now and has even partnered with a companyin really interesting ways too, which is really cool. Um, so that’s where Iwould start, but when I was saying I’d offer thefree way to do it, entailing. Keyword research, right? There’s ways to do it forfree, but it makes like hours. But I would indicate herthat I would yield it all apart for free. Here’s how you can do it forfree for three or four hours. And there you go. You have your end makes, the keywords that wishes to, or you can do all of that in10 seconds employing this product.So I call that the, uh, thefree acces to make love, or the headache free direction to do it. And so, you are well aware, thatjuxtaposition allowed by people to go, Oh yeah, that’sdefinitely worth my coin. Thank you so much forproviding this value. I’ll click on your relate. Commission. Boom. Yep. That’s brilliant, adult. And you, you hit on abunch of stuff that has already been talked aboutprevious to you registering up. So I affection like wheneverthere’s like a thematic thing going on, whichis, you know, was down the superhighway, that’s somethingyou’re enthusiastic with. I want, that is probably theeasiest thing of affiliate market is beings. So many offers out there. Just go toshareasale.com and really. Pick up like , no , no , no , no , no , no.Talk about like how youlook at a product, you are well aware, so a brand-new thing thatyou like get behind as a symbol with material. What’s your filteringprocess for that? Or discovery? You definitely need afiltering process, specially now as the gift is, the brandhas continued to grow like literally five or six messagesa daylight from various firms wanting to get in front of me. So I “re going to have to” gave a filter onor else something will happen that has happened with otherpeople that I used to follow that I don’t follow anymore. And that’s, they are only. Shove all the productsthat come their path down your throat andit doesn’t feel good.It’s obviouslythey don’t care. It’s obvious. They’re just trying tomake money and that’s the last thing I want to do. I have wanted to, when I sharea produce with them to go, Oh my gosh , thank you so muchfor sharing this week with me. My life is so much easier. How can I offer youback in return? Thank you. Like, I want to thank you. So it’s, it’s almost likea win for everybody, right? Like, I can imagine, andthat’s the first filter. Like, can I imagine sharingthis with my gathering and getting thanked for it? Uh, regardless of thecommission, the commission is almost like a bonus on top ofthe idea of helping people, which does aim in fact, sometimes I promote things that don’t have an affiliatecommission because it’s always in work of others in theaudience, which is really key. Um, another filtering processis I try to get access to that make or get an example ofit, or, or, or a prototype.If it’s somethingnew or data access or whatever it is likely to be. I want to experience it. I want to use it. Because here’sthe other thing. If soul seeing each other, recommend a concoction and they depart, Hey, uh, so haveyou used that before? And then I become, well, actually , no. Well, they’re out. They’re out the door now. It’s so much easier when yougo, yeah, I entirely use it.And by the way, here’s howI’d recommend you use it too. It’s like, wow, you’reproviding appreciate at the same time, and it just reallyshows, especially for people who asked you questions. One of my favorite tacticsis to have as countless parties ask questions about theproduct that I’m promoting. A plenty of beings don’twant to do that. They don’t want toconverse, they don’t want to chat with anybody. I’m like, that’s the wrongway to think about it. Because if a person isasking questions, they’re likely somewhat interested. And if you can answer in apart that sort of undertakes all their objections, well thenthen you’ve kind of got them, you’ve given them value, and then you can exactly offer up an affiliate link beingfully disclosed without that. And uh, it’ll be awin for everybody. Like I said, it wentfor you motive you’re getting a commission. A win for your audiencemember because they are getting something thatthey very much needed and a acquire for the company thatyou’re helping to promote.And then I likewise tryto see, and this isn’t always possible. But might there be away for me to partner with this company? One of the things that Iteach my students in my affiliate sell courseis it’s not just about the connection between you andyour public, it’s about the relation of you andthe owner of that produce. Because you could potentiallyget special access or special lots or early looks orsomething, and this is why, I don’t know if you knowwho MKBHD is on Twitter. YouTube. He’s a big tech reviewer. He get everything early. Because he does really amazingreviews about these things. And you are eligible to have earlyaccess to things too. And then of course youcreate a video about it. You’re the firstone to show up. You’re going to grade higher inSEO on YouTube and Google, and now everybody’s encountering you. When they’re looking forinformation about this, they determine a really thoroughreview and they’re going to click on your link too.So that’s, that’s sort ofthe formula that I use. Yeah, I couldn’t is agreement. I belief, um, you are well aware, you’re, you’re sort of mirroring a good deal of the doctrines that we’vehad around affiliate commerce and, um, I think anytime we’veever talked about affiliate commerce, it’s hard for usto talk about it and not talk about the relationships withthe product architects as well. Everybody focuses on therelationship with their audience and you know, thepeople that they’re trying to promote to, but theynever actually talk about, like, it’s just as importantto have a relationship with those publics as well.Yeah. We do have quite abit of questions. Uh, Florida, uh, I’ll pull this one up. I like this one a lot. So, um, Michelle asked whatwere the two best public build skills thatled to the greatest sum of label awareness andexposure, if you know, if you can think of two. Yeah, I intend, I canthink of hundreds, but the top two might likelybe guest podcasting. Uh, podcasts are huge forgetting beings to know you and the enunciate that you have andwhether it means you being on other people’s testifies for moreexposure in brand-new gatherings, or having, uh, for example, I love applying such a strategy, uh , not inevitably forexposure, but specifically to grow my affiliate income.For precedent, I interviewedNathan Barry, the founder of ConvertKit. I’m a big affiliatefor ConvertKit. In fact, I’m likewise an advisorfor the company, and I invited him on my demonstrate. And I didn’t invitethem on the prove to ask questions like, tell mewhy ConvertKit’s awesome. Why should everybodyconvert to ConvertKit? It was more, tell me thestory about why this exists. What were the fight? What were the oppositions, what, what’s, what’s your mission here? And of course, after4 5 minutes, people listen to that.They get a really amazingbootstrapping story. That’s really motivating. But at the same time, ifthey need to make a selection and they have a choice ofdifferent email service providers, who do you thinkthey’re going to go with now? The person that they’ve nowlistened to, who, who they can fully understand becauseyou’ve developed this amazing show that requests the rightquestions and goes you to know them a little bit better. Um, and that particularepisode is accounted for over $50,000 in, uh, an income. Um, it’s recurring incomecause it’s a application email service provider. But, uh, that one episodealone, invites the state party on , not even talking about ConvertKitand why they should go there.But exactly the fib behind itand raising the founder on to build that relationshiphas been absolutely key. Um, and then Seth Godinrecently said that podcasting is the new blogging. So if podcasting isthe brand-new blogging client, podcasting is the new patron. Blogging and guest financingis absolutely huge, and it’s very evergreen more, so youcan get frequent revelation. Um, and the other thing that’sworked really well for me are, uh, and this relates to, um. Two to affiliatemarketing as well. Uh, is, is YouTubeand specifically doing demo videos. That’s like my secretsauce for a good deal of my top performing affiliates offersis literally, like I said earlier, picturing peoplethe insides of the thing that they are interested inbuying and taking advantage of the free freight thatSEO can give you on YouTube.Should you create a reallygood gaping video that people can watch forlonger than the others? Um, I affection that. Like the demo videois the biggest secret. Uh, it’s not as easy asjust like writing a blog post and sharing images, but a demo video whatever it is you , not just, you, it’snot like a, like a precisely a, here’s why it’s awesome. It’s like, here’s all youneed to know about it. Here’s what’s good. Here’s what’s bad. It’s a very honestapproach and as a result, you can get traffic. And you can get more exposureand you can get affiliate income at the same time. Yeah, I affection that. And another thing that’s sortof worked well for us along those same rows more, is likea, here’s a cool tactic that you can do with this toolthat most people don’t know. Well, we’ll, we’ll make likea video and sort of show off, Hey, you know, here’ssomething that you can do with this tool that most peopledon’t realize you can do it.This tool, you leant thatvideo out there, anybody that already has thetool is like, Oh cool. This is amazing quality. Anybody who doesn’t havethe tool watches that video and extends, Hmm, Ishould get this tool. So I just wanted to. Exactly. That’s very cool ..

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